Email marketing is important because it provides a direct and personalized channel of communication with your audience. It's cost-effective, helps build brand loyalty, drives conversions, and can be easily tracked and measured for effectiveness.
Email marketing involves sending targeted emails to a group of recipients with the goal of promoting products, services, or building relationships. It is an effective way to nurture leads, retain customers, and drive conversions.
You can build an email list by offering valuable content, such as ebooks, webinars, or discounts, in exchange for users' email addresses. You can also use sign-up forms on your website, social media, and events to gather email addresses.
An email service provider is a platform that enables you to manage your email marketing campaigns. ESPs offer features like email design, list management, automation, and analytics to help you create effective email campaigns.
The open rate is the percentage of recipients who open an email out of the total number of emails delivered. It's an important metric that indicates the effectiveness of your subject lines and overall email content.